Tuesday, January 6, 2009

Notes to Self - Social Marketing

Social Marketing: I don't know a lot about it but I am on a sharp learning curve.

I know you have to put your e-shoppe in order. Add all kinds of things for sale. And I've just added lots of new stuff to my Glass0Beads Etsy shoppe.

From there I know I have to blog about something unique or changed about the products in your shoppe. Like blogging about it.

And you do have 2 really good but different blogs. Right? Different like this example: Bauble Babble has notes about design and some patterns, too, while Glass0Beads is about the ideas I came up with for the BJP (Bead Journal Project) as well as bits and pieces. Like this entry. And the entries you are going to write about the new stuff at your e-shoppe.

Now I can go to my Twitter account. You don't have one? Get one at Twitter dot com. It's free and you can tell people about stuff you come across that you like. It doesn't matter what 'stuff' and it helps if you Tweet (who comes up with these names?) about other people's shoppes, not just your own. That is more important than you think: in cyberland the Golden Rule reigns. Make your tweets about others' more often than about yourself. There really is such a thing as Karma and Social Marketing is called 'Social' for no reason. Right? Of course, right.

Now, when you do twitter about yourself you have 3 separate entries: 1 for each of your 2 blogs and 1 for your e-shoppe.

Are you also writing articles about your specialty? Great! Blog about your articles and add a link to them from your blog. Now get twittering.

Have you got friends on the internet? Keep an eye on what they are doing. Every once in a while, like weekly maybe, and send them a twitter. The more twitters they get, the more solid is their reputation on their site, and the more likely they will sell something. Of course, they are doing the same thing for you. Right? Right!

And now you are marketing socially. It's also called Viral Marketing. It's also called 'word of mouth,' in the old school lingo.

Did you know? If somebody has a good experience with you they will tell 1 person on average. BUT, if they have a bad experience, they will tell an average of 7 people. That's because humans can be mean. So, do as your mama told you: 'if you have nothing pleasant to say, don't say anything at all.'

Just, twitter and blog and refer and ......

I'll learn about Tweets and CheapTweets and linking and newslettering and lots more, too. The only way to move when you don't know is up: you can't learn less than nothing.

Well, that's my opinion. Remember your social graces and happy marketing.
Helene ~ Glass0Beads


  1. All good notes for one's self. I tend to lose my notes. Anyway, for now I have to stick to one blog, until I can conjure up more time. And creativity. Writing is like, um, work...

  2. Well, Roz/Elayne, thanks for your comment. Have you tried thinking of writing as just talking with your fingers? Like in a chat? Scrap everything we don't know about form and spelling and punctuation and all those other things we sweated when we were in school. Put anything down as a start. Just don't send until you've done the spell check stuff.
    Did you know that a survey of 1st year university students showed they have to be taught how to write. Don't sweat bullets. Goodness no. Just scribble.
    Well, that's what I think. Helene